Dubai, UAE

ARK Design

Dubai, UAE

ARK Design

Hello my name Is

Aishwarya

Karve

Aishwarya

Karve

Aishwarya

Karve

I design products that have driven multimillion-pound growth across five continentsand counting.

UAE

UAE

UK

UK

USA

USA

EUROPE

EUROPE

INDIA

hero-image
hero-image
hero-image


circle-image
circle-image

Experience

Experience

Experience

With over 15 years of experience, I specialize in transforming digital experiences for start-ups, scale-ups and global brands

Cambridge-certified HCI & AI product designer who turns cutting-edge tech into graceful, human-centred products—harnessing AI to craft interactions that delight users and drive measurable business growth.

circle-image
circle-image

KEY ACHIEVEMENTS

KEY ACHIEVEMENTS

KEY ACHIEVEMENTS

Redesigned Desertcart’s global shopping journey—fueling 1 M+ orders in 2025, a record-setting 70 % YoY surge across 160+ countries.

Scale-Up

E-Commerce

01

Lead Product Designer

02

Founding Designer

03

Redesigned Desertcart’s global shopping journey—fueling 1 M+ orders in 2025, a record-setting 70 % YoY surge across 160+ countries.

Scale-Up

E-Commerce

01

Drove a full omni-channel CX overhaul for a 30-million-customer British heritage retailer, unlocking £172 M in incremental revenue and adding 10 M members to the revamped loyalty programme.

Digital Transformation

02

Built Switzerland’s first AI-powered, 3-sided recruitment platform—streamlining hiring for 200+ employers, onboarding 2,500 vetted professionals, and securing $2.5 M in seed funding within 8 months.

HR-TECH

SAAS

03

Redesigned Desertcart’s global shopping journey—fueling 1 M+ orders in 2025, a record-setting 70 % YoY surge across 160+ countries.

Scale-Up

E-Commerce

01

Drove a full omni-channel CX overhaul for a 30-million-customer British heritage retailer, unlocking £172 M in incremental revenue and adding 10 M members to the revamped loyalty programme.

Digital Transformation

02

Built Switzerland’s first AI-powered, 3-sided recruitment platform—streamlining hiring for 200+ employers, onboarding 2,500 vetted professionals, and securing $2.5 M in seed funding within 8 months.

HR-TECH

SAAS

03

  • USER RESEARCH

  • HUMAN COMPUTER INTERACTION

  • VISUAL DESIGN

  • INTERACTION DESIGN

  • INTERACTION DESIGN

  • INTERACTION DESIGN

  • INTERACTION DESIGN

  • USER RESEARCH

case study

Redesigning Borderless Commerce: 1M+ Orders Across 160+ Countries

2025
Desertcart I DUBAI E-COMMERCE

Design Strategy

Global UX Overhaul

Scale Up

case study

FOUR INTENSE MONTHS, ONE SOLID FOUNDATION, AND A $12 MILLION PAYOFF

2021 - 2022
LIFEFORCE I LOS ANGELES HEALTH-TECH

Founding Designer

Subscription

E-Commerce

case study

Modernising a British Icon: 32M+ Customers, One Seamless CX

2018 - 2024
M&S I LONDON RETAIL

Multi- Channel

Digital Transformation

Personalisation

case study

Flipping Hiring on Its Head: SECURING $2.5M Seed for a Swiss AI Platform

2022 - 2023
FOUND I SWISS HR-TECH

Three Sided Marketplace

0 to 1

Start Up

case study

Flipping Hiring on Its Head: SECURING $2.5M Seed for a Swiss AI Platform

Three Sided Marketplace

0 to 1

Start Up

Services

Your one-stop design partner—brand to build, concept to scale.

I craft everything from logos to full-stack web, app, and SaaS products used by millions, covering digital, print, user research, and design systems. Whether you’re a seed-stage startup or a fast-growing scale-up, I deliver end-to-end solutions that make you stand out and accelerate growth.

  • Slide Decks

  • Copywriting

  • Landing Pages

  • Brand Migration

  • Package Design

  • Branding

  • Slide Decks

  • Icons

  • Brand Landing Pages

North Star

North Star

MY design principles
man-image
man-image
man-image

Empathy first

decode human bias before pixels.

AI + data as leverage

insights products that feel inevitable.

Non-negotiables

pixel precision, global accessibility, ruthless simplicity. Everything else is open to reinvention.

Empathy first

decode human bias before pixels.

AI + data as leverage

insights → products that feel inevitable.

Non-negotiables

pixel precision, global accessibility, ruthless simplicity. Everything else is open to reinvention.

Making Your World Pain Free for Experience. Offers more than just

Empathy first

decode human bias before pixels.

AI + data as leverage

insights → products that feel inevitable.

Non-negotiables

pixel precision, global accessibility, ruthless simplicity. Everything else is open to reinvention.

WORK EXPERIENCE

WORK EXPERIENCE

My Design

My Design

My Design

Journey

Journey

DESERTCART, DUBAI

Head of Design

Jan 2025 - Present
cambridge university

hci for ai design systems

jun 2023 - dec 2023
desertcart, dubai

head of design

jan 2025 - present
CAMBRIDGE UNIVERSITY

HCI FOR AI DESIGN SYSTEMS - advanced certification

JUN 2023 - DEC 2023
adplist

design mentor

jun 2020 - present
cambridge university

HCI FOR AI DESIGN SYSTEMS

jun 2023 - dec 2023
TOPTAL

fractional designer

JUN 2022 - Present
toptal

fractional designer

jun 2022 - present
toptal

fractional designer

jun 2022 - present
ADPLIST

DESIGN MENTOR

JUN 2020 - Present
ark design studios

founder

nov 2018 - present
adplist

design mentor

jun 2020 - present
ARK DESIGN STUDIOS

FOUNDER

NOV 2018 - Present
desertcart, dubai

head of design

jan 2025 - present
ark design studios

founder

nov 2018 - present
MARKS & SPENCER, LONDON

LEAD PRODUCT DESIGNER

SEP 2018 - DEC 2024
marks & spencer, london

lead product designer

sep 2018 - dec 2024
marks & spencer, london

lead product designer

sep 2018 - dec 2024
NEILSON FINANCIAL SERVICES, LONDON

PRINCIPAL PRODUCT DESIGNER

SEP 2016 - SEP 2018
neilson financial services, london

principal product designer

sep 2016 - sep 2018
neilson Financial, london

principal product designer

sep 2016 - sep 2018
LADBROKES CORAL, LONDON

SENIOR ux DESIGNER

DEC 2014 - SEP 2016
ladbrokes coral, london

senior ux designer

dec 2014 - sep 2016
ladbrokes coral, london

senior UX designer

dec 2014 - sep 2016
SIRENNA LEARNING LTD, MANCHESTER

ART DIRECTOR

SEP 2012 - NOV 2014
sirenna learning, manchester

art director

sep 2012 - dec 2014
sirenna learning, manchester.

art director

sep 2012 - nov 2014
UNIVERSITY OF LONDON

MARSTER'S IN DESIGN

jul 2009 - sep 2011
university of london

master's in design

sep 2011 - dec 2012
university of london

Master's in design

sep 2011 - dec 2012
CAMBRIDGE UNIVERSITY

DIPLOMA IN ANIMATION

jul 2009 - JUL 2011
freelance, india

communication designer

jul 2009 - sep 2011
cambridge university

diploma in animation

jul 2009 - jul 2011
freelance, india

communication designer

jul 2009 - sep 2011
cambridge university

diploma in animation

jul 2009 - sep 2011
freelance, india

communication designer

jul 2009 - sep 2011
SYMBIOSIS INTERNATIONAL UNIVERSITY

BACHELOR'S IN DESIGN

JUN 2005 - JUL 2009
symbiosis international university

bachelor's in design

jun 2005 - jul 2009
symbiosis international universtity

bachelor's in design

jun 2005 - jul 2009

0%

0%

0%

0%

0%

0%

Satisfied Clients

0+

0+

0+

0+

0+

0+

Project Completed

0+

0+

0+

0+

0+

0+

Cross-industry expertise

Testimonials
Contact Me

Get In Touch

Call at:

+971 555 770 300

case study

Modernising a British Icon: 32M+ Customers, One Seamless CX

Multi-Channel

Personalisation

Digital Transformation

case study

Modernising a British Icon: 32M+ Customers, One Seamless CX

Multi-Channel

Personalisation

Digital Transformation

case study

Redesigning Borderless Commerce: 1M+ Orders Across 160+ Countries

Scale Up

Global UX Overhaul

Design Strategy

case study

Redesigning Borderless Commerce: 1M+ Orders Across 160+ Countries

Scale Up

Global UX Overhaul

Design Strategy

case study

Redesigning Borderless Commerce: 1M+ Orders Across 160+ Countries

Design Strategy

Global UX Overhaul

Scale Up

case study

Redesigning Borderless Commerce: 1M+ Orders Across 160+ Countries

Design Strategy

Global UX Overhaul

Scale Up

case study

Modernising a British Icon: 32M+ Customers, One Seamless CX

Digital Transformation

Multi-Channel

Personalisation

case study

Modernising a British Icon: 32M+ Customers, One Seamless CX

Digital Transformation

Multi-Channel

Personalisation

case study

Flipping Hiring on Its Head: SECURING $2.5M Seed for a Swiss AI Platform

Start Up

Three Sided Marketplace

0 to 1

case study

Flipping Hiring on Its Head: SECURING $2.5M Seed for a Swiss AI Platform

Start Up

Three Sided Marketplace

0 to 1

case study

FOUR INTENSE MONTHS, ONE SOLID FOUNDATION, AND A $12 MILLION PAYOFF

Founding Designer

Subscription

E-Commerce

case study

FOUR INTENSE MONTHS, ONE SOLID FOUNDATION, AND A $12 MILLION PAYOFF

Founding Designer

Subscription

E-Commerce

case study

FOUR INTENSE MONTHS, ONE SOLID FOUNDATION, AND A $12 MILLION PAYOFF

Founding Designer

Subscription

E-Commerce

case study

FOUR INTENSE MONTHS, ONE SOLID FOUNDATION, AND A $12 MILLION PAYOFF

Founding Designer

Subscription

E-Commerce