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Revolutionary AI Tool!
Seamlessly crafting outfits based on your preferences or existing wardrobe, it's the game-changer you've been waiting for. Developed from our award-winning concept at the M&S Hackathon, it's poised to redefine fashion in the UK. Get ready to elevate your wardrobe effortlessly!
M&S Hackathons is where our team breaks barriers and unleashes creativity. In May 2021, we tackled a customer pain point identified through user interviews. Our idea was born, developed, and presented to the judging panel—all within a thrilling 24 hours of non-stop ideation and creation.
Many customers don't feel excited about shopping at M&S because they don't find it inspiring. They want outfit and styling suggestions to make shopping more engaging. Also, we're not showing how versatile and wearable our products are, making it hard for customers to decide what to buy or shop across different categories.
Whether you have a specific style in mind or need inspiration from scratch, our tool lets you curate the perfect ensemble with ease. Mix and match pieces, experiment with different styles, and tailor outfits to suit your individual taste flawlessly.
And the best part? Once you've created your masterpiece, share it with the world effortlessly through social media, turning heads and inspiring others with your unique fashion flair at the click of a button.
What sets our Outfit Generator apart is its flexibility. Not only does it seamlessly complete your look, but it also allows you to swap out individual items to better align with your style preferences. This ensures that each outfit reflects your unique taste and personal style, offering a level of customisation that caters specifically to you.
🎯 Definitely see the use of the generator
😍 Quite impressed with how the outfit builder works own personal stylist
😍 'Personal shopper in your hand'
🎯 I like how it generates new outfits each time
🤔 Personally won't share on social - don't want people copying or need approval but if it is a gift I would share it with family
💡 Buy entire outfit' button would be useful
🎯 Likes the option to be able to change the style preferences.
😍 Likes idea of uploading from other retailers
🎯 Find the ability to substitute an item from the outfit is useful
😍 I like how you can merge all these items together
🤔 Sharing feels like seeking approval - won't share it on social media
🤔 Scope of abuse if they enable comments when I share the outfit
🎯 Social media angle is really good - I can get my friends ratings who are good stylers
😍 Swap is a good way to see different options
The outfit generation process starts with a single product, termed the 'hero', which acts as the focal point for building a complete ensemble. For instance, if the hero product is a shirt, the system selects corresponding templates for other clothing items and accessories that harmonise with it.
These templates span various categories like t-shirts, shorts, sandals, cardigans, necklaces, and bags, providing a framework for cohesive outfit creation.
Using beam search, an iterative algorithm common in natural language processing, the system explores and evaluates diverse combinations of clothing items and accessories to generate outfit options.
The outfit scorer then assesses the compatibility and aesthetic appeal of each combination, considering factors such as colour coordination and style coherence.
By applying beam search and outfit scoring iteratively, the system presents users with multiple outfit options centererd around the hero product and selected templates. This curated selection empowers users to effortlessly assemble complete outfits that reflect their unique style preferences.
Overall, the Outfit Generator creates mutual value by driving sales and customer satisfaction, ultimately contributing to the growth and success of the business while enhancing the shopping experience for customers.
Increased Engagement: The Outfit Generator can drive higher customer engagement on the platform as users spend more time interacting with the tool, exploring different outfit combinations, and discovering new items.Boosted
Sales: By simplifying the process of creating outfits, the tool can lead to increased sales as customers are more likely to purchase multiple items that complement each other well.
Enhanced Customer Loyalty: Providing customers with a personalised and convenient shopping experience through the Outfit Generator can foster stronger brand loyalty, encouraging repeat purchases and long-term customer relationships.
Data Insights: The tool collects valuable data on customer preferences, style trends, and popular outfit combinations, which can be leveraged to refine marketing strategies, optimise inventory management, and inform product development decisions.
Time-saving: Customers save time and effort in styling outfits as the Outfit Generator does the heavy lifting for them, offering curated suggestions that align with their taste and preferences.
Inspiration: The tool provides inspiration and fresh ideas for outfit combinations, helping customers experiment with new styles and trends they may not have considered otherwise.
Customisation: Customers have the flexibility to customise outfits based on their individual style preferences, allowing them to express their unique personality and fashion sense.
Convenience: The Outfit Generator simplifies the shopping experience by offering a one-stop solution for creating complete looks, eliminating the need to browse through multiple items and websites to assemble an outfit.
“We loved their bold thinking, the potential to boost customer inspiration and revenue, and the way the team broke down barriers to deliver a final product.”
As the winning team, we seized the chance to pitch our idea to the M&S board, earning full funding for its release on our UK website. This is innovation in action, turning ideas into reality!
